Trade fair - Wikipedia

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Trade fair A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products and services, meet with industry partners and customers, study activities of rivals, and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "public" or "trade only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S., there are currently over 10,000 [1] trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

Contents

IBM stand during CeBIT 2010 at the Hanover fairground, the largest exhibition ground in the world, in Hanover, Germany.

History Today List of major trade fairs See also References External links

History Modern trade fairs follow in the tradition of trade fairs established in late medieval Europe, in the era of merchant capitalism. In this era, produce and craft producers visited towns for trading fairs, to sell and showcase products. From the late eighteenth century, industrial exhibitions in Europe and North America became more common reflecting the technological dynamism of the Industrial Revolution. In the late 19th century, the concept of annual industry-wide trade shows gained traction, spreading from European manufacturing centers to North America. By the 20th century, specialized companies came into existence simply to manage the trade-show industry, and permanent trade show grounds or convention centers were established as venues that featured a rotating calendar of trade shows. In the 21st century, with the rapid industrialization of Asia, trade shows and exhibitions are now commonplace throughout the Asian continent, with China dominating the exhibitions industry in Asia, accounting for more than 55 per cent of all space sold in the region in 2011.[2]

Today Trade fairs often involve a considerable marketing investment by participating companies. Costs include space rental, booth design and construction of trade show displays, telecommunications and networking, travel, accommodations, and promotional literature and items to give to attendees. In addition, costs are incurred at the show for services such as electrical, booth cleaning, internet services, and drayage (also known as material handling). Consequently, cities often promote trade shows as a means of economic development. With four in every five trade show visitor being viewed as a prospective customer,[3] companies allocate a significant budget to participating in such events. Technological advancements have brought graphic design and digital displays to the forefront. Costs may also include fun activities and games to attract visitors and increase brand recall after the conclusion of the event.[4] Exhibitors attending the event are required to use an exhibitor manual or online exhibitor manual to order their required services and complete any necessary paperwork such as health and safety declarations. An increasing number of trade fairs are happening online, and these events are called virtual tradeshows. They are increasing in popularity due to their relatively low cost and because there is no need to travel whether you are attending or exhibiting. Large trade fair grounds: #

Ground

City

Indoor floor area

Outdoor floor area

1

Hannover Messe

Hannover

496,000 m2 (5,340,000 sq ft)

2

World Market Center Las Vegas

Las Vegas

460,000 m2 (5,000,000 sq ft)

3

Messe Frankfurt

Frankfurt

366,600 m2 (3,946,000 sq ft)

96,000 m2 (1,030,000 sq ft)

4

Fira de Barcelona

Barcelona

365,000 m2 (3,930,000 sq ft)

50,000 m2 (540,000 sq ft)

5

Fiera Milano

Milan

345,000 m2 (3,710,000 sq ft)

60,000 m2 (650,000 sq ft)

6

Las Vegas Convention Center

Winchester, Nevada (Las Vegas)

297,000 m2 (3,200,000 sq ft)

7

Koelnmesse

Cologne

284,000 m2 (3,060,000 sq ft)

100,000 m2 (1,100,000 sq ft)

8

Messe Düsseldorf

Düsseldorf

262,740 m2 (2,828,100 sq ft)

43,000 m2 (460,000 sq ft)

9

McCormick Place

Chicago

248,000 m2 (2,670,000 sq ft)

10

Paris expo Porte de Versailles

Paris

227,000 m2 (2,440,000 sq ft)

11

Feria de Madrid IFEMA

Madrid

200,000 m2 (2,200,000 sq ft)

12

Messe München

Munich

180,000 m2 (1,900,000 sq ft)

425,000 m2 (4,570,000 sq ft)

13

Messe Berlin

Berlin

160,000 m2 (1,700,000 sq ft)

390,000 m2 (4,200,000 sq ft)

58,070 m2 (625,100 sq ft)

An example of the large format work that can be done at international trade shows.

List of major trade fairs Fairs with a published attendance of more than 50,000 Title

Description

Dates

Location

Visitors

AgQuip

Agriculture

August 22–24, 2017

Gunnedah, New South Wales, Australia

100,000 approximately in 2005[5]

AGRO

Agriculture

June 7–10, 2017

Kiev, Ukraine

121,220 in 2012[6]

Alimentaria

Food and beverage

March 24–27, 2017

Barcelona, Spain

157,632 in 2008[7]

Ambiente

Consumer goods

February 10–14, 2017

Frankfurt Trade Fair, Germany

139,245 in 2008[7]

Arab Health

Healthcare

January 30, 2017 - February 3, 2017

Dubai International Convention & Exhibition Centre, United Arab Emirates

102 666 in 2017[8]

Automotive Aftermarket Products Expo (AAPEX)

Automotive aftermarket

October 31 - November 2, 2017

Sands Expo, Las Vegas, Nevada, United States

115,000 in 2010[9]

Automechanika

Automotive aftermarket

September 13–17, 2016

Frankfurt Trade Fair, Germany

136,000

BAUMA

Construction

April 11–17, 2016

Munich, Germany

583,000 approximately in 2016[10]

Beef Australia

Beef

May (triennially)

Rockhampton, Australia

90,000 in 2015[11]

Berlin Music Week

Music

September 3–7, 2014[12]

Berlin[13]

70,000 in 2012

Bologna Motor Show

Auto show

December 3–11, 2016

Bologna, Italy

450,000 in 2013[14]

boot Düsseldorf

Boats

January 21–29, 2017

Messe Düsseldorf, Germany

267,379 in 2008[7]

Bread Basket

Sustainable agriculture

August 24–29, 2017

České Budějovice, Czech Republic

104,565 in 2008[7]

Buenos Aires International Book Fair

Books

April 27-May 15, 2017

Buenos Aires, Argentina

1,240,000 in 2008[15]

Cairo International Book Fair

Books

January 27, 2017 - February 10, 2017

Cairo, Egypt

2,000,000 in 2007

Kolkata International Book Fair

Books

Late January - Early February

Kolkata, India

2,000,000 in 2012 - largest book fair in the world[16]

Guangzhou, China

192,013 in Spring Session 2008[17]

Spring session: April 15–19 (Phase 1); April 23–27 (Phase 2); May 1–5 (Phase 3). (111th Session) Canton Fair

Consumer and Industry Products

Autumn session: October 15–19 (Phase 1); October 23–27 (Phase 2); October 31- November 4 (Phase 3).

Caravan Salon

Mobile home

August 25, 2017 – September 3, 2017

Messe Düsseldorf, Germany

159,278 in 2008[7]

CeBIT

Information and communication technology

March 20–24, 2017

Hanover, Germany

480,000 in 2007[18]

Comic Market

Comics

August 11–13, 2017

Tokyo, Japan

550,000 in Summer Session 2008[19]

COMPUTEX Taipei

Computer show

May 30, 2017 – June 3, 2017

Taipei, Taiwan

106,517 in 2008[20]

CONEXPO-CON/AGG

Construction

March 7–11, 2017

Las Vegas Convention Center, Nevada, United States

145,000 approximately in 2008[21]

CP+

Photography

March 1–4, 2018

Pacifico Yokohama, Yokohama, Japan

66,665 in 2017[22]

Drupa

Printing Equipment

May 31-June 10, 2016

Messe Düsseldorf, Germany

393,654 in 2004 from 127 countries [23]

E3, Electronic Entertainment Expo

Video games

June 13–15, 2017

Los Angeles, California, United States

68,400 (2017)

EICMA

Motorcycles

November 10–13, 2016

Fiera Milano, Italy

504,999 in 2008[7]

Engimach

Engineering and Machine tools exhibition

December 6–10, 2017

Ahmedabad, Gujarat, India

140,000 in 2010[24]

Euroflora

Flower show

April/May once time every 5 years

Genoa, Italy

730,000 in 1986[25]

EuroShop

Retailing

March 5–09, 2017

Messe Düsseldorf, Germany

104,766 in 2008[7]

Excon

Construction Machinery and Equipment

December 12–16, 2017

Bangalore, Karnataka, India

250,000 approximately in 2015[26]

Farnborough Air Show

Aerospace

16-22 July 2018

Farnborough Airport, Hampshire, UK

209,000 (2012)

Fieracavalli

Horse show

November 10–13, 2016

Verona, Italy

125,975 in 2008[7]

Fiera internazionale dell'agricoltura e della zootecnia

Food and beverage

April 28, 2017 – May 1, 2017

Foggia, Italy

162,466 in 2008[7]

Fiera internazionale del libro

Books

May 18–22, 2017

Turin, Italy

300,000 in 2007

Fitur

Tourism

January 18–22, 2017

Madrid, Spain

202,250 in 2008[7]

Foire internationale et gastronomique

Food and beverage

November 1–12, 2017

Dijon, France

201,050 in 2008[7]

Frankfurt Book Fair

Books

October 11–15, 2017[27]

Frankfurt Trade Fair, Germany

280,194 in 2011[28]

Games Convention

Video games

August 22–26, 2017

Leipzig, Germany

203,000 in 2008[29]

Video games

August 22–26, 2017 [30]

Cologne Trade Fair, Germany

345,000 in 2016 [31]

Genoa International Boat Show

Boats

September 21–26, 2017

Genoa, Italy

236,322 in 2008[7]

GITEX

Consumer electronics

March 29, 2007 – April 1, 2017

Dubai, United Arab Emirates

146,000 in 2016 [32]

Handicrafts Trade Fair

Handcrafts

May 19–21, 2017

Florence, Italy

151,830 in 2008[7]

Hannover Messe

Industry, Technology

April 24–28, 2017

Hanover, Germany

193,222 in 2008[7]

High Point Market

Furniture

April and October

High Point, North Carolina United States

70,000-80,000

IFA, Consumer Electronics Unlimited

Consumer electronics and home appliances

September 1–6, 2017

Berlin, Germany

240,000 in 2016[33]

IFAT

Waste management

May 14–18, 2018

Munich, Germany

119,476 in 2008[7]

imm Cologne

Furniture

January 16–22, 2017

Cologne Trade Fair, Germany

106,677 in 2008[7]

Interclima + elec

Efficient energy use

November 7–10, 2017

Paris, France

105,128 in 2008[7]

Intermot

Motorcycles

October 3–7, 2018

Cologne Trade Fair, Germany

203,000 in 2012[34]

International CES

Consumer electronics

January 9–12, 2018

Las Vegas Convention Center, Nevada, United States

177,000+ in 2016[35]

Internationale Automobil-Ausstellung

Cars

September 14–29, 2017

Frankfurt Trade Fair, Germany

931,700 in 2015 [36]

IGW Berlin

Sustainable agriculture

January 20–29, 2017

Messe Berlin, Germany

424,502 in 2008[7]

ITB Berlin

tourism

March 10–12, 2017

Messe Berlin, Germany

149,776 in 2008[7]

International Technical Fair

machine engineering, automobiles, transport, information technologies, software, electronics, electrical engineering, construction, chemistry, power engineering, ecology

September 25–30, 2017

Plovdiv, Bulgaria

141,000 in 2006

International Tourism Exchange (BIT)

Tourism

February 2–04, 2017

FieraMilano, Italy

109,571 in 2008[7]

INTERNOGRA

Catering

March 17–21, 2017

Hamburg, Germany

111,185 in 2008[7]

Interpack

Moving industry

May 4–10, 2017

Messe Düsseldorf, Germany

171,073 in 2008[7]

K

Plastics

Oct 19–26, 2016

Messe Düsseldorf, Germany

222,486 in 2010[37]

Light + Building

Architectural lighting design

March 18–23, 2018

Frankfurt Trade Fair, Germany

167,084 in 2008[7]

MADEexpo

Architecture and buildings

March 8–11, 2017

FieraMilano, Italy

170,779 in 2008[7]

MEDICA

Medical technology

November 13–16, 2017

Messe Düsseldorf, Germany

136,871 in 2008[7]

Mobile World Congress

mobile telephony, Communications

February 27, 2017 – March 2, 2017

Barcelona, Spain

93,000 in 2015 [38]

Mondial de l'Automobile

Auto show

September 29, 2016 – October 16, 2016

Paris, France

1,400,000 in 2006[39]

Mondo Natura

Mobile homes

September 11–19, 2010

Bologna, Italy

114,333 in 2008[7]

NAB Show

Broadcasting

April 22–27, 2017

Las Vegas Convention Center, Nevada, United States

93,000+ in 2013[40]

NAMM

Music

January 25–28, 2017

Anaheim, California, United States

85,000[41]

NAIAS

Cars

January 8–22, 2017

Detroit, Michigan, United States

800,000 in 2008[42]

National Agricultural Fieldays

Agriculture

4 days in Mid June

Hamilton, New Zealand

125,878 in 2007[43]

Novi Sad Fair

Agriculture

Middle of May

Novi Sad, Serbia

600,000

Nuremberg International Toy Fair

Toys, Games

February 1–6, 2017

Nuremberg, Germany

80,000 in 2011[44]

Paris International Agricultural Show

Agricultural show

February 25, 2017 - March 5, 2017

Paris, France

619,000 in 2017[45]

Paris Air Show - SIAE

Aerospace

June 19–25, 2017

Paris, France

322,000 in 2017

photokina

Photography

September 26–29, 2018

Cologne Trade Fair, Germany

190,669 in 2016[46]

Salón Internacional del Automóvil

Auto show

May 11–21, 2017

Madrid, Spain

289,737 in 2008[7]

Salone del Mobile (International Furniture Fair)

Furniture

March 2007

FieraMilano, Italy

270,000 in 2007[47]

Salon du Cheval

Horse show

November 25, 2017 – December 3, 2017

Paris, France

137,252 in 2008[7]

Salon nautique de Paris

Boats

December 2–10, 2017

Paris, France

252,808 in 2008[7]

SEMA Show

Automobile aftermarket

First week of November

Las Vegas, Nevada United States

125,000 in 2014[48]

SHOT Show

Firearms

January 23–26, 2018

Sands Expo, Las Vegas, Nevada, United States

65,000+ in 2017[49]

SIMA

Real estate

May 25–28, 2017

Madrid, Spain

122,760 in 2008[7]

SIMO TCI

Consumer electronics

October 18–20, 2017

Madrid, Spain

300,000 approximately [50]

SPE Offshore Europe

Upstream Oil & Gas

September, Biennial

Aberdeen, UK

63,000 in 2015

Sydney Royal Easter Show

Agriculture

14 days over Easter

Sydney, Australia

900,000 in 2007[51]

Tehran International Book Fair

Books

May 3–13, 2017

Tehran, Iran

2,000,000 approximately in 2010

The Big 5

Construction

November 26–29, 2017 (annual)

Dubai, UAE

78,579 participants in 2016[52]

Thessaloniki International Trade Fair

General

Annually

Thessaloniki, Greece

250,000 in 2011[53]

Tokyo Motor Show

Auto shows

October 27, 2017 - November 5, 2017

Tokyo, Japan

1,512,100 in 2005

Tokyo Game Show

Video games

September 21–24, 2017

Tokyo, Japan

271,224 in 2016[54]

World Dairy Expo

Dairy Industry

October 3-03, 2017

Alliant Energy Center, 2015 at Madison, Wisconsin, United States

75,000

Gamescom (formerly Games Convention, Leipzig)

See also Agricultural show Buyers Market of American Craft County fair Lead retrieval List of world's fairs Rodeo State fair World's fair [lead retrieval (http://www.leadretrievalapps.com)]

A small trade fair in Croatia, with the exhibition booth of the Croatian Chamber of Economy

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"Euro Fair Statistics 2008" (http://www.auma.de/_pages/d/16_Download/download/FKM/EuroFairStatistics_2008.pdf) (PDF). UFI, the Global Association of the Exhibition Industry. Retrieved 2010-05-10. 8. [1] (http://www.fair-point.com/event/arab-health/) 9. AAPEX Show Blog (http://aapexshow.blogspot.com/p/about-aapex.html) 10. "bauma 2016: Record-breaking numbers in 2016" (http://www.bauma.de/trade-fair/exhibition-profile/). 11. Zonca, Craig Organisers claim big success at Rockhampton beef expo (http://www.abc.net.au/news/rural/2015-05-08/beef-expo-hailed-a-great-success-by-organisers/6455298), Queensland Country Hour, ABC Rural, Australian Broadcasting Corporation, 8 May 2015. Retrieved 10 December 2017. 12. Berlin Music Week website (http://www.berlin-music-week.de/de/) 13. [2] (http://www.berlin.de/en/events/2448747-2842498-popkultur-berlin-music-week.en.html) 14. it:Motor Show 15. The Fair was a success and they are already working for 2009 (http://www.clarin.com/diario/2008/05/13/sociedad/s-03301.htm), Clarin, May 13, 2008 16. KOLKATA INTERNATIONAL BOOK FAIR – A MELTING POT (http://www.echoofarunachal.com/?p=34393) 17. China Import and Export Fair (http://www.cantonfair.com) 18. CeBIT End of Show Report 2007 (http://www.cebit.de/45007), CeBIT. Retrieved October 19, 2007. 19. (http://www.comiket.co.jp/info-a/C74/C74AfterReport.html) (in Japanese). comiket.cp.jp. Retrieved 16 September 2010. 20. "Taipei Computer Association: Perfect finale for COMPUTEX Taipei 2008 with exhibition size and number of buyers both achieving new heights" (http://www.computex.biz/computex2008/Annoucement_Detail_Sk eleton.asp?index=31248). Computex.biz. 21. "CONEXPO-CON/AGG" (http://www.conexpoconagg.com/). conexpoconagg.com. Retrieved March 20, 2008. Note: figures include attendees for the co-located International Exposition for Power Transmission. 22. 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"Abschlussbericht: Gamesbranche bleibt 2009 in Leipzig" (http://www.leipziger-messe.de/LeMMon/PRESSE.NSF/html_newstickerger/A1DEA6AEB0F4B452C12574AF00399702?). Leipziger-Messe.de. August 24, 2008. Retrieved 16 September 2010. 30. "Gaems Convention zieht als GAMESCom nach Köln" (http://www.golem.de/0802/57922.html). February 25, 2008. Retrieved 16 September 2010. 31. "Gamescom Cologne - attendance 2016" (http://blog.hellotrive.com/2016/12/05/top-10-biggest-german-trade-shows/). 32. "Gitex 2016" (http://thearea.org/gitex-technology-week-2016-dubai-uae-october-16-20-2016/). 33. IFA 2016 (http://www.b-for.com/archives/events/ifa) 34. "Final Report INTERMOT 2012" (http://www.press1.de/wrapper.cgi/www.press1.de/files/kmeigen_kmpresse_1349699110.pdf) (PDF) (Press release). Cologne Trade Fair. October 7, 2012. Retrieved December 30, 2012. 35. "CES!" (http://www.ces.tech/Why-CES/CES-by-the-Numbers) (Press release). Consumer Electronics Association. January 10, 2016. Retrieved January 13, 2017. 36. "Wissmann: At 931,700 visitors, this IAA has more than fulfilled our expectations" (http://archiv.iaa.de/2015/en/press-room/press-releases/#/press-release/wissmann-at-931-700-visitors-this-iaa-has-more-tha/548) (Press release). IAA. 2015-09-27. Retrieved 2016-01-10. 37. [4] (http://www.k-online.de/cipp/md_k/custom/pub/content,oid,43939/lang,1/ticket,g_u_e_s_t/~/Auf_einen_Blick.html) Retrieved January 24, 2013. 38. MWC2015-shatters previous records (http://www.mobileworldcongress.com/news/press-releases/gsma-mobile-world-congress-2015-shatters-previous-records/) 39. 1400000 visitors in 15 days (http://www.hd19.net/evenements/salon_auto_2008/salon_auto_2008.html) 40. "2014 NAB Show Brings Cloud-Based Workflows Center Stage" (http://www.nabshow.com/2014/newsroom/news-releases/pressRelease.asp?id=3343) (Press release). National Association of Broadcasters. March 11, 2014. Retrieved March 12, 2014. See "About NAB Show" near the bottom of the page. 41. Exhibitors (http://www.thenammshow.com/exhibitors), NAMM website. Retrieved November 27, 2007. 42. Chico Concours d'Elegance (http://www.chicoconcours.com/2010/12/21/naias-2011/) 43. Fieldays 2007 Statistics (http://www.fieldays.co.nz/index.php/pi_pageid/87), National Agricultural Fieldays Website. Retrieved March 14, 2008. 44. "Report of International Toy Fair 2011: The results" (http://www.toyfair.de/press/press-releases/toy-fair/?L=1&tx_mltoyfairepb_pi3%5Bepb_uid%5D=1016) (Press release). Retrieved September 10, 2011. 45. "Paris International Agricultural Show 2017: Attendance" (http://www.lefigaro.fr/flash-eco/2017/03/05/97002-20170305FILWWW00159-salon-de-l-agriculture-legere-hausse-du-nombre-de-visiteurs.php/). 46. "photokina Report 2016" (http://www.photokina.com/redaktionell/photokina/downloads_32/pdf_37/photokina_report-2.pdf) (PDF). koelnmesse. Retrieved 2017-03-27. 47. Cosmit - Visitatori (http://www.cosmit.it/tool/home.php?s=0,1,21,27,28,30) 48. http://www.semashow.com/domestic-bin 49. "2017 SHOT Show Boasts Big Attendance and Positive Outlook for the Firearms Industry" (http://www.shotshow.org/2017-shot-show-boasts-big-attendance-positive-outlook-firearms-industry/). National Shooting Sports Foundation. January 20, 2017. Retrieved March 27, 2017. 50. SIMO e-life 2007 aims to become an annual point of reference for the video-games sector throughout Europe (http://213.229.167.47/prensa/ficha_nota2_es.jsp?id_elemento=40386&feria=1698&fecha=12/11/2006& pagina=1) SIMO press release, July 25, 2007. Retrieved on October 11, 2007 51. About the 2008 Show (http://www.eastershow.com.au/aboutshow/index.html), Sydney Royal Easter Show Website. Retrieved March 14, 2008. 52. "The Big 5 Dubai | Construction Exhibition - Construction Event" (http://www.thebig5.ae/). www.thebig5.ae. Retrieved 2017-07-10. 53. "76 Δ "

(http://www.helexpo.gr/default.aspx?lang=el-GR&loc=1&page=2065) [76th Thessaloniki International Trade Fair]. www.helexpo.gr. Retrieved 1 March 2012.

54. "Tokyo Game Show: 2016 Attendance" (http://expo.nikkeibp.co.jp/tgs/2016/public/en/).

External links Media related to Trade fairs at Wikimedia Commons Retrieved from "http://en.wikipedia.org/w/index.php?title=Trade_fair&oldid=816336068"

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Trade fair - Wikipedia

Trade fair A trade fair (trade show, trade exhibition, or expo) is an exhibition organized so that companies in a specific industry can showcase and d...

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