Are Marketers Prepared To Make The Most Of AI?
AI-based tools are capable of revolutionizing the vital marketing tasks such as content personalization if marketers can effectively make use of them. Early discussion about the commercial application of AI has been about Data Driven Advertising and Autonomous job loss but that is not the case. AI is not here to cause people their jobs but to give them promotion.
Numerous experts have made it clear that AI tools are not designed to replace human workers but to enhance them. This is especially true in fields like marketing, where creativity and complex data analysis are in constant conversation with one another. With this clear alignment of interests, recent research shows that a significant portion of marketers rank AI as the industry trend for which they feel most unprepared. Much of this uncertainty arises from marketers’ lack of knowledge about what an AI is capable of, and how employing one will affect the particulars of their day-to-day work. AI provides real-time actionable insights using Artificial intelligence Advertising Solutions for your ongoing marketing campaigns.
Artificial intelligence requires training
Marketers must realize the fact that an AI tool must be trained before it can really contribute to an organization’s marketing efforts. Most of this automation tools use
machine learning algorithms — strings of codes that aren’t programmed to execute an explicit series of commands, but rather, they learn from the datasets they’re provided with. It’s therefore, a marketer’s responsibility to feed their AI tool, not just large quantities of data, but large quantities of high-quality data — especially during the early stages of integration. This can be a big ask for less data-literate marketers but they are also designed to be user-friendly. Discover how with automated media buying ADOHM is providing full transparency in your campaigns. One of the best digital campaign management tools.
Revolutionizing personalization in marketing
Once you are done training the algorithm, personalization is the next task marketers should delegate to their AI marketing tool. Nowadays, consumers want highly tailored ad experiences, but just over one in ten marketers are either very or extremely satisfied with their current level of personalization. Digital personalization is one of the ways you can use to effectively integrate AI.
A new way forward
When talking about AI’s potential impact on marketing, AI’s personalization abilities are just the tip of the iceberg. It makes marketers better at their skills and enhances them to work with their human colleagues on higher-level and be more creative provided that these marketers train their AI partners with the proper care.