2013 Upstream Incentive Program - Energy Efficiency Program Library


Advanced Commercial Lighting Opportunities CEE Industry Partners Meeting September 19, 2013 Rishi Sondhi Product Management Northeast Utilities [email protected]

Agenda Mass Market vs. Customization  Upstream/midstream concept  Advanced lighting controls 


NU is one of the biggest players in EE across the nation  $27.3B in assets; $7.5B in revenues  3 Regulated States  CL&P, NSTAR Gas, NSTAR Electric, PSNH, WMECO, Yankee Gas, and Transmission Companies  Managing a ~$400 million annual EE portfolio





 3.5 million gas and electric customers in 623 communities; 9,300+ employees


Northeast Utilities Electric Service Area Northeast Utilities Gas Service Area NSTAR Electric Service Area NSTAR Gas Service Area


Mass Market vs. Customization Lighting Portfolio

Mass Market Going Broader

Upstream/ Midstream


One-to-One Going Deeper


Advanced controls


Why consider a mass market approach? Opportunity exists in Equipment Replacement and New Construction but several market barriers exist…  Time

dependent sale – quick decision  Purchase decision is driven by first cost – existing incentives small relative to incremental cost of HE equipment  Energy efficiency is not a core business for market actors 5

Solution: Target “upstream” players in the Value Chain Number of players increases



End-users/ Contractors

Sales data MOU

3rd Party Program Manager Incentives

Energy Efficiency Program Administrators

Buy down price of high efficiency equipment at the wholesale level


Goal: Change existing market dynamics 

 

Increase adoption of more efficient products by reducing or eliminating the higher cost of eligible products at point-of-sale. Motivate distributors to stock and replace their existing inventory with eligible energy-efficient products. Encourage manufacturers and distributors to promote sales of eligible EE products Results in a cost-effective broader reach into the market, than would have otherwise occurred. 7

Upstream vs. Downstream DOWNSTREAM


Instant buy-down to customers at point of sale Simpler process - no paperwork to complete by customers Distributor/Mfr. receives payment from utility

 

Incentive paid after post inspection Application/Approval Process - End user completes paperwork Contractor/end-user receives the incentive 8

Upstream allows for quick market transformation + other benefits Customers

Energy efficient products at a comparable cost to conventional products Reduced O&M costs (in some cases) during product lifetime Eliminates need for filling out Rebate Apps.



Leverage  Increase sales and manufacturer and market share distributors sales and marketing  Up-sell premium resources products  Broader EE product participation and savings at a lower  Strengthen EE cost, which relationship with  Should have a spillcustomer over effect* on existing Programs * Allowing more time and effort for SEM, PLUS data mining. 


Mass Save Upstream Experience Timeline  Sep 2011 – Upstream C&I Lighting (LFLs) launched in MA  Nov 2011 – LEDs added  Feb 2012 – Launched in RI (GRID)  Jun 2012 & April 2013 – Added new LED products Results  16 Manufacturers including GE, Philips, Sylvania, Toshiba  50+ Distributors participating  2012 results: > 2,000,000 lamps provided, accounted for ~40% of New Constr. Program savings and ~10% of the C&I Portfolio savings Update  Expanding lighting for CT in Q1 2014 10

Why Advanced Lighting Controls?   

Once customers do basic lighting upgrades, next level of savings will come from controls Technology has improved significantly and savings potential is real… But, there is no targeted offering for lighting controls in our portfolio. Custom app option available but limited uptake. Solution: Network Lighting Controls initiative


Several controls strategies are available Controls Strategy


Occupancy Control


Daylighting Controls


Personal Tuning


Task Tuning


Multiple Approaches



Integrated controls can yield >50% savings


Source: Osram Sylvania – Enselium Controls

Commissioning saves additional energy

Avg. 23% Additional Savings



Lighting controls program considerations 

Easy to communicate/implement   

Clear project qualification requirements  

Minimum energy savings required Application support materials

Persistence of savings  

$/sq. ft incentive (not $/kWh) Incentives should cover a significant portion of incremental cost Provide incentive (at least a portion) at the time of preapproval to lower upfront cost

Commissioning/customer training requirement Detailed energy report 6 months after commissioning

Pre-qualify products 

Provide credibility to industry partners and guidance to customers




2013 Upstream Incentive Program - Energy Efficiency Program Library

Advanced Commercial Lighting Opportunities CEE Industry Partners Meeting September 19, 2013 Rishi Sondhi Product Management Northeast Utilities Rishi...

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